Many people consider Branding to be the creation of logos and artwork that goes into marketing and advertising material. And though this is one of the ways that a brand introduces itself to the world, there are several steps to consider before developing the visual aspects of a brand.

Considering these steps essentially helps us create a brand that is effective in the space we are trying to position in. Brands that are well-defined and have a strategy can ultimately have a deep emotional response with their clients or consumers and eventually develop lifetime relationships that can be very valuable.

Brand Strategy Template:

The following basic template can help us develop a Brand Strategy.