Hi I am Joseph, I use human centred design to win Hearts & Minds.

I have over 15 years of experience as a UX and Product Designer. I am a servant leader who strives to serve the team and a greater goal.

Learn more

Latest Projects

SSW Rewards

The SSW Rewards app is a social app designed to generate interest around the key technology SSW specialise in and connect the company to like minded developers and clients who attend their events.
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Rapiscan ScanOS

Rapiscan Systems a global leader in in airport metal detectors, X-ray machines and screening machines required an impressive UX Design for their onsite reporting solution.
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Attune Server Automation

A project that required UX design and branding for a start-up positioning itself in the server automation industry.
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Skills & expertise

Figma
Prototyping

Miro
Wire-framing

SurveyMonkey
Surveys

FigJam
Card sorting

SASS
UI Development

PHP
Development

Confluence
Documentation

HotJar
User Analytics

Azure DevOps
Project Management

Jira
Project Management

GitHub
Version Control

Photoshop
Design

Illustrator
Design

WordPress
Content Management

HTML
UI Development

CSS
UI Development

Let’s catch up!

I love to network with progressive people, both in and out of the UX or Product development space. I am passionate about Art, Technology and corporate business strategy.

Email: joseph@2fernandez.com
Phone: +61 (04) 3150 1188

Book a Meeting

Beyond UX Blog

05th May 2024
Use a number list to define your tasks
How often have you looked at walls of text in emails, Teams messages or Jira Tasks and tried to decipher what you need to do?…
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04th May 2024
Get your communications reviewed before sending
Whether it’s an official announcement, email, Jira task, or text message, getting communication reviewed offers a fresh perspective, catches potential errors, and refines the delivery…
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05th Sep 2023
10 key things to consider when asking a client to endorse your product or services
When asking for a public endorsement from one of your clients, it’s essential to approach the request strategically and respectfully to ensure a positive response.…
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