Hi I am Joseph, I use human centred design to win Hearts & Minds.

I have over 15 years of experience as a UX and Product Designer. I am a servant leader who strives to serve the team and a greater goal.

Learn more

Skills & expertise

Figma
Prototyping

Miro
Wire-framing

SurveyMonkey
Surveys

FigJam
Card sorting

SASS
UI Development

PHP
Development

Confluence
Documentation

HotJar
User Analytics

Azure DevOps
Project Management

Jira
Project Management

GitHub
Version Control

Photoshop
Design

Illustrator
Design

WordPress
Content Management

HTML
UI Development

CSS
UI Development

Let’s catch up!

I love to network with progressive people, both in and out of the UX or Product development space. I am passionate about Art, Technology and corporate business strategy.

Email: joseph@2fernandez.com
Phone: +61 (04) 3150 1188

Book a Meeting

Beyond UX Blog

30th Jan 2025
Goal setting with the SMART framework
The SMART framework is a goal-setting method that ensures objectives are clear and achievable. It stands for: Specific – Clearly define what you want to…
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14th Aug 2024
Cheatsheet of UX Laws
  Hick’s Law: The time it takes to make a decision increases with the number and complexity of choices available, so simplifying options enhances usability.…
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24th Sep 2020
Framework for Ideation Workshop
Introduction Warm-Up Activity (15-20 mins) Welcome and introductions. Ice-breaker exercises to stimulate creative thinking Overview of workshop objectives and agenda / Set the tone for collaboration…
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