Hotjar is a powerful user behaviour analytics tool that offers free and paid plans.

Here are five main advantages of the paid version over the free version:

1. Increased Data Collection Limits

• Free: Limited to 35 daily sessions for heat maps and recordings.
• Paid: Higher session limits (e.g., 500–15,000 daily sessions, depending on the plan), allowing for deeper insights across more users.

2. Advanced Heat maps & Recordings

• Free: Basic heatmaps and up to 35 daily recordings with limited filtering.
• Paid: More detailed heatmaps with engagement zones and scroll tracking, plus unlimited or higher recording limits with advanced filtering (e.g., by device, page, or user behavior).

3. Deeper Survey & Feedback Features

• Free: Basic surveys with limited responses and question types.
• Paid: More customisation options, logic-based questions, targeting by user behavior, and removal of Hotjar branding.

4. Team Collaboration & Integrations

• Free: Limited to one user and few integrations.
• Paid: Multiple users, role-based access, Slack, HubSpot, Google Analytics, and more integrations, enabling team-wide insights and automated workflows.

5. Enhanced Data Retention & Analysis

• Free: Data stored for 30 days (heatmaps and recordings).
• Paid: Up to 365 days of data retention, plus exportable reports and access to AI-driven insights for trend analysis.